Competition among businesses on the Internet is strong. As such, even the major search engines are looking for new and innovative methods for meeting the needs of Internet users. Ask.com is no exception.
Ask.com, which was originally known as Ask Jeeves, is an Internet search engine that was created in 1996 by Garret Gruener and David Warthen. Originally, the software used by the search engine was developed by Gary Chevsky, but the search engine has evolved a great deal since it was originally founded.
The original marketing angle of Ask.com involved the use of Jeeves, which was an illustrated valet referred to as the “gentleman’s personal gentleman.†The concept was that Jeeves would go out and search the Internet for users in order to bring back the information they were seeking.
The original concept behind Ask Jeeves was to allow the user to get answers to questions asked using natural language rather than just with a keyword search. As such, it was the first search engine to operate in such a manner. Ask.com holds true to this original formula, though users are no longer guided through the Web with the help of Jeeves, who was completely phased out by February of 2006. Nonetheless, Ask.com remains one of the most user-friendly and intuitive search engines available and its technology has been bought and used by other corporations, including E*Trade, Toshiba, and Dell.
As more and more search engines entered the scene and indexed larger numbers of web sites, Ask Jeeves started to lose some of its customers. As a result, the company began to rework its software in order to allow users to conduct keyword searches in addition to the question asking format. Ask.com still ended up behind other search engines such as Google, MSN, and Yahoo!, but actually managed to avoid the computer-generated linkspam issues of the others engines because it was slower to add new webpages to its index. As a result, Ask.com was able to more readily find relevant websites that had become buried on the other three search engines.
In addition to its search engine qualities, Ask.com owns a number of other sites. Many of these sites are specific to countries throughout the world, including Germany, Italy, Japan, Spain, the UK, and The Netherlands. Some sites owned by the company include Ask for Kids, MyWay.com, Excite, Bloglines, and iWon.com. Due to the amount of traffic the company’s sites receive, Ask.com is currently one of the top ten parent companies in the United States as rated by comScore and by Nielsen/NetRatings.
Although Ask.com still is not considered to be the number one search engine, it is one of the “Big Four†and is still regularly used by millions of web surfers throughout the world. Even those that do not consider Ask.com to be their number one search engine choice will often choose to visit this site if their number one site does not seem to be bringing up relevant information. Often, the sites brought up by Ask.com are very different than those brought up as the top sites from other search engines, making it a very valuable tool for acquiring a wide variety of information when conducting research.
The various other sites operated by Ask.com also makes the company valuable to a broader audience. With Ask for Kids, kids can search for information on the Internet with a “kid-friendly†format. In addition, the site focuses highly on education and automatically filters out questionable content. In that way, parents can feel safe allowing their children to use the power of the Internet without stumbling upon content that would be considered questionable.
